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What is most Public Relations?

    • 1 posts
    July 17, 2014 7:18 AM EDT
    The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” Watch The Living Daylights online

    In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace a definition adopted in 1982 by the PRSA National Assembly. Learn more here. Under the "Public Relations Defined" banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition: Watch Eagle Eye online

    “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

    Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.” Watch Knowing online
    “Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.

    “Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.

    “Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies. Watch Serenity online

    As a management function, public relations also encompasses the following:

    Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. Watch Sunshine online
    Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. Watch Endless Love online
    Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs. Watch American Beauty online
    Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above. Watch True Lies online
    This post was edited by onli at July 17, 2014 7:21 AM EDT
    • 2 posts
    July 28, 2014 7:42 AM EDT
    Thank you for sharing great information.
  • September 29, 2014 12:35 AM EDT
    Is important to have a forum where you can find good information about PR, because people use to believe that a call center executive makes PR, or talkative people is good for PR, or sampler promotion people use to be a professional in PR because they talk directly to consumers, and thats so untrue!!! My internet connection is always running out... I hate it <a href="">Regalos</a>
    • 97 posts
    October 1, 2014 5:03 AM EDT
    I think not many people associate PR with call center ;)