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Tips or advice?

    • 2 posts
    April 10, 2014 10:32 PM EDT
    Any feedback will be greatly appreciated! Is it simple enough?
    http://www.mycellarmaster.com
    This post was edited by cvcaban at April 17, 2014 1:10 PM EDT
    • 3 posts
    April 18, 2014 2:03 PM EDT
    First, your site took too long to load. No one will bother to wait to click through it. Fyi, every 1 second delay = 1% drop in your customer leads.

    Secondly, you have too many selections on the site and it is making me dizzy.

    Third, no clear sales proposition. Why should I buy wine from you? There isn't anything that grab my attention that says "buy it now".

    Read my coming "Website That Sells" to improve your site. It definitely needs more work.
    • 69 posts
    April 24, 2014 9:14 AM EDT
    The 'design project' looks well but it is definitely too stuffed with things. You should select things for homepage more strictly.
    • 2 posts
    April 24, 2014 5:45 PM EDT
    Thank you everybody! Any other recommendations?
    • 20 posts
    April 28, 2014 10:58 AM EDT
    I agree about the homepage looking too busy. I would suggest a different layout for your main body. Also lighten the background to almost white, like setting the pattern at 5%, or if you want to continue with elements like the parchment look of the menu bar on the left, all black background. Consider switching out the font for lines like the "Shipping Included..." "Themed Wine Tasting..." and "Browse," the serifed font you have gives it an antiquated look in a bad way. Something san serried like Century Gothic or Gotham would give it a modern, clean, professional look.

    Not trying to be harsh or anything, just some friendly suggestions. Your logo is nice, I think the silhouette is well done and should be featured larger to help views identify/remember it. If you need some help with the design work check out http://www.freelancehour.com, they can connect you with designers for different graphic services.

    Hope this is helpful, good luck on your site!
    • 4 posts
    May 24, 2014 2:44 AM EDT
    Like others have said, too much on your homepage. There needs to be one clear call to action. Your logo gets lost, I had too search for it. A common place for a logo is in the upper left corner and that's where most people expect to see it.

    Your inner product pages are busy too. The description text next to bottle images is very hard to read because how narrow the column is. Either remove the description text in the product selection page or move it under the photos.

    Simplify overall and you'll have great improvement.

    - Yiana
    http://www.DesignLeap.net
    • 10 posts
    June 19, 2014 9:20 AM EDT
    Hi,

    In short I would like say that you webiste homepage is stuffed with lot of things like unreadable text,homepage stuffed with imnages,no clear CTA.Let people find things easily by creating attractive website abd offer better experience.

    Hope this will help you.

    Thanks