I feel so great that couldn't miss a chance to share this with you! The reason for my inspiration is this shop http://amasty.com/happy-vday.html. I went there as my site is on Magento and I needed an extension for my checkout. Amasty gave great reasons to love me and then - a 14% discount coupon. Yippee!
Guys, I'm really excited and want to make something like that in my store. Maybe next year as St.Valentines day is tomorrow(
What do you think about that strategy?