I have found that regardless of how great of a pitch you have carefully crafted what tends to sell your business (idea, project, venture, etc...) is your personality. One can have the greatest pitch, but your personality is what tends to shine through that pitch. I've heard some amazing pitches, well rehearsed, perfectly crafted, but there tends to be a missing link, and that is the personality behind it. I am a true believer in the energy behind a pitch, and if i don't feel it, I won't buy it and I wont' invest in it. People focus on blowing their audience away with their pitch, but what they should focus on is their personality and the energy they put out with their pitch.
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