I have designed a bag that will be used to store a comb/brush. Women and teens were initially my target audience but since developing this bag, barbers and beauticians has since become part of my target audience as well.
Can anyone please let me know the best way to market this product? I will be using FB and my website but do anyone know if direct mail will be an effective way?
Please let me know your thought. Thank you!
Social Media Marketing is one best way of showing your product public. If I were you, I'd also consider offline marketing. You might also want to create a logo that you can stick with your product so people can see what brand your product is representing. Using Promotional Products would also help, you can give it to your customers after buying your product. Nothing beats a little freebie smile from your customers.
There is some websites that you can do PR for free. HARO is one of them. You just apply to it and they send you 3 emails a day with journalist seeking sources for their stories. If you find one that matches what you want to promote, you just send a pitch to that journalist.
Hope this might help you
I'd contact small online businesses dealing with hair and beauty. :-)