Ever since I can remember my mom taught me everything artistic that a person could ever want to learn from sewing to sculpting, sketching, painting, origami and even floral arranging... Since the 80's she's never missed a birthday card or gift for her family members and friends and only recently she finally started to sell her amazing work. With my help, we got a simple website up, worked our first small craft show and now I want to help turn this into a real family business but I'm not quite sure where to begin!
Her website received over 16,000 unique hits in less than 8 months after we launched it. She won a few small contests (scotch.com) and was published in Cards magazine- and she creates the coolest pop-up designs and beautiful gifts she truly deserves her own "brand" that I know people appreciate and would enjoy worldwide!
The biggest problem is that she's not business-minded whatsoever, however she IS wonderful with customer service and very able to handle a sale once it's actually presented to her- she just simply does not seek business! I have experience in marketing and sales but still feel somewhat lost and scared about how to proceed.
Anyone out there- Please provide your insight or experience on how to deal with a gift/speciality custom service business like ours... I think doing more craft expos and what not would be great, but it does require moderate capital to start- but my biggest concern is how to protect her artistic ideas before other people or organizations continue to copy them (which is totally seems like has happened...)
We also have an invention idea that would benefit crafters and are not sure how to proceed...
Thanks for reading!!!
we are Fabian and Ivan from Hamburg, Germany and try to realize our lifetime dream through Kickstarter (Crowd funding).
In fact we dislike self-promotion in terms of spam but in our current position there is no other possibility and otherwise we can bury our lifetime dream.
Our plan is to found a new fashion brand. Fashion means to us shoes, fragrances for him and her and headphones. Our marketing-concept is based on promotion through celebrities. In the past it was possible to us to get a good connection to popular people. There onto we want to open a store in Los Angeles, Hollywood to emphasize the elegance and exclusivity.
For our big plan we need 3.5Mio € to be competitive on the international market. In this cause we published our intentions on Kickstarter to get our project financed through crowd funding.
It would be awesome if you support us. Every euro brings us further and of course we have little considerations for you helping us.
We got after 12 hours almost 12.000€.
We thank you with all our heart and you can have a look at the following link:
Fabian and Ivan