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How do we brand market our new startup.

    • 1 posts
    January 20, 2014 9:39 PM EST

    Hi

     

    Launched a few days ago a startup: https://haan-nah.com.

     

    What's it about? It's a free service to consumers: a membership. Business works in three steps:

     

    1) We build a membership base

    2) We then approach the big utility companies and negotiate market exclusive rates with them by leveraging the sheer number of members.

    3) Once we lock down an offer, we notify our members via email, then they decide if it's right for them. 

     

    How do we make money? We'll negotiate a finders fee if any of our members signup for any of the offers.

     

    Question: How do we get the word out about this service? Some people have looked at it and have said they want more of an incentive. Others are waiting to see the offers without signing up themselves. We've launched a facebook campaign https://www.facebook.com/nahhaan. Have tried reddit.com advertising.

     

    I plan to build up our membership a little more before we do press releases etc. What else can we do on a tight budget? 

     

     

    • 148 posts
    March 21, 2014 10:16 AM EDT

    Hey guys,

     

    we are Fabian and Ivan from Hamburg, Germany and try to realize our lifetime dream through Kickstarter (Crowd funding).

    In fact we dislike self-promotion in terms of spam but in our current position there is no other possibility and otherwise we can bury our lifetime dream.

    Our plan is to found a new fashion brand. Fashion means to us shoes, fragrances for him and her and headphones. Our marketing-concept is based on promotion through celebrities. In the past it was possible to us to get a good connection to popular people. There onto we want to open a store in Los Angeles, Hollywood to emphasize the elegance and exclusivity.

    For our big plan we need 3.5Mio € to be competitive on the international market. In this cause we published our intentions on Kickstarter to get our project financed through crowd funding.

    It would be awesome if you support us. Every euro brings us further and of course we have little considerations for you helping us.

    We got after 12 hours almost 12.000€.

    We thank you with all our heart and you can have a look at the following link:

    https://www.kickstarter.com/projects/1487919235/los-angeles-wings-shoes-fragrances-headphones

     

    Best regards,

    Fabian and Ivan