I have an opportunity to market three things. The first two are products--a book and a DVD of a live workshop) and the third is the actual live workshop -- all of which have been created and are presently offered/sold by a friend who, by his own admission, has minimal experience in marketing. He is, however, an expert in his field and over time has acquired a number of satisfied customers. And he has achieved a certain level of success using a very primitive website. Marketing (and sales) are how I`ve spent my career and we`ve agreed that he is willing to turn over all responsibility for the marketing of his products to me. Where I need help is in drafting the language of an agreement that would grants me the rights to sell his products, use his trademarked or copyrighted product names, product literature, copy from his website, testimonials, etc. for the purposes of promoting his products. If you have been party to a similar arrangement and can advise in the creation of an agreement with language that spells out what I will do, what he is granting in the way of permission etc, I would be very interested in receiving your input.
I`m not an attorney but I don`t perceive this to be a "licensing" agreement--though it actually may qualify as one.
Any thoughts, advice, suggestions, help is welcome.
cperri at msn com
--- C. P. Nolan, Entrepreneur Education