You do not have to be an affiliate marketer to take advantage of the resources that the software provides. For example, if I have certain pages that should be performing better, I can do a keyword research analysis to ensure that I am targeting the right ones.
Several things really impressed me:
It's really worth watching the video to get an idea of what the software can do. And if you are interested, watch several of the videos on the "30 Day Challenge" website to explore the other functionalities of the software.
I had actually downloaded a free version several months ago but because I did not watch the support videos, I didn't have an appreciation for the utilities in the software. At first, I thought it was an over glorified Google application. As a result I gave up on it too quickly. But after watching the videos and using the software for several real projects, I now see it much differently.
Thanks chdutta. Market Samurai is probobly one of several software products that provide a similar service. I also use Market Samurai to check the backlinks of my competitors. I called it "website stalking". But actually, I don't just focus on competitors. I also use it to find sites that may be relevant to my niche.