The boudries are that you are not allowed to take their name.
It would be a big problem if you use the name. Remember, if you use the name, the other company would sue you. And the court would not be in your favour becuase it is a law not to use the competitors name.
Another thing that you need to remember that dont try to make it more obvious that from which company the competitor product belongs to, because even that is a red flag!!
Otherwise they still use other products in commercials, but they always sensor the product and the name of the product, so that no one would know who you were talking about.
we are Fabian and Ivan from Hamburg, Germany and try to realize our lifetime dream through Kickstarter (Crowd funding).
In fact we dislike self-promotion in terms of spam but in our current position there is no other possibility and otherwise we can bury our lifetime dream.
Our plan is to found a new fashion brand. Fashion means to us shoes, fragrances for him and her and headphones. Our marketing-concept is based on promotion through celebrities. In the past it was possible to us to get a good connection to popular people. There onto we want to open a store in Los Angeles, Hollywood to emphasize the elegance and exclusivity.
For our big plan we need 3.5Mio € to be competitive on the international market. In this cause we published our intentions on Kickstarter to get our project financed through crowd funding.
It would be awesome if you support us. Every euro brings us further and of course we have little considerations for you helping us.
We got after 12 hours almost 12.000€.
We thank you with all our heart and you can have a look at the following link:
Fabian and Ivan