April 7, 2007 12:54 AM EDT
Does anyone have experience marketing through valpak.com
? If so, I would be grateful if you could share your experience (what worked, what didn`t, etc.).
If you haven`t advertised through valpak mailers, I am also interested in customer feedback. Example: If you receive these mailers every month, do you even bother opening it and scanning the content?
The customer segmentation is very attractive and seems like a worthwhile partnership. Seems like would need to do tons of market research (test messaging, design) and conduct pilots before I could expand the campaign to get the best bang for the buck.