August 23, 2007 12:29 PM EDT
We are in the
process of planning our marketing expenses for a social networking web
site which has to be lunched mainly for US, canada and europe. Can someone guide us in terms of sizing such expenses with rough
ball park numbers ? (eg., typically web startups spend $x on cpc, $y on
print if targeting a growth in subscriber base to "z" in year 1 etc)
Any links or articles on such sizing problems are also welcome.