One of the major benefits of using Google Analytics is to gain complete freedom in managing your website content. If you are not satisfied with the performance of your website, then you can make changes to your content as and when required.
Google Analytics is very helpful for marketing. For example, we submitted a PR to prweb.com. We can know exactly how many visitors referred by this PR. And how many people download our software and how many people checkout.
It is also help you improve your site. You will know which topic visitors are interested in.
It is also good to improve your product or service. If you see a lot of visitors without sales, you need to think about your product and service.
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