It's an improvement to Google’s search algorithm which helps Google fight content robbers and spammers. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.
Hey to all,
In an average year, Google makes about 500 changes to its search engine algorithms. If it seems like Google has been making more-and bigger-algorithm adjustments lately, you're not just imaging things.
Great input here poshwebdeveloper. You actually made the right point to the discussion. The Penguin update was mainly for degrading the linking issues for low quality sites. These low content quality sites were penalized for giving promotion to the Black Hat SEO. The content was made the king of the website and unique visits were preferred for the ranking algorithm in Google. The number of social mentions from the G+ became a prime issue in ranking of websites. So as we see that Google is becoming intelligent with time.
Google has improving their data base through panda update and make check and balance of websites. Goggle has been launch many version of panda to make websites user friendly. Thanks for sharing this cool information.
It's a fluffy little bear that searches out people using dodgy SEO and makes them come on boards like this and whine Google ruined their business.
---Technically freelance, but mostly at SDG Web Design
Panda is the latest update Google made to the search results. It caused havoc across the web. Panda hurt a lot of website rankings and very popular websites. The biggest change with Panda was de-valuating sites with poor content. Make sure your website has good quality pages that you would want people to link to.