February 24, 2009 6:03 AM EST
One of my former colleagues (who became a successful anchorwoman in Boston) once told me, "What you look like and who you know gets you in the door--but what you know keeps you there."
This is my thought exactly. Smart people (the ones you want to do business with) see through shallow, uninteresting, and uncreative fairly quickly. To be the whole package, you have to not only make a good impression (being dressed sharp and taking advantage of any of your assets) but also follow it up with business savvy, personality, and strong communication.
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