October 13, 2008 9:49 AM EDT
This quote was sent to me at the right time and was the kick in the pants that I needed...
It`s by author Karen Salmansohn who wrote "How to Be Happy Dammit"
“Basically, most people are lazy, busy and fearful. So if you’re trying to sell something, the more vague you are, the more you stir up fear in people- because they can’t fully see what it is they are potentially buying. And out of laziness and busy-ness, they’re less likely to put in the effort of imagining more fully what you’re selling.
‘So more than ever a book packager — or any entrepreneur — has to put in the extra time and effort of creating a mock-up of their work, to help buyers — an agent, an editor, or any client - better fully see what you are pitching. We must dare to put ourselves, our ideas and egos, boldly and fully into the world. That’s where being ballsy comes into play. Time and again I realize that most of my career success has not been due to my talent, but due to my ballsiness about how I’ve gotten my work out into the world."
I think this is especially true now that there is so much uncertainty in the market!