September 16, 2008 8:19 AM EDT
The key to being green is authenticity, transparency and honesty. All green claims should be specific and backed with credible research. Most of the other developed countries have green marketing standards which can serve as a good guide to best practices. I blogged about this here <a href="http://greencpa.blogspot.com/2008/07/blog-post.html#links
"> The Green CPA: Greenwashing and environmental claims</a> and have links to Canada`s standards.
Being dishonest might get you a few bucks in the short run but will cost you in the long run and therefore isn`t a sustainable strategy. Information flows to freely to think you`ll fool people with green claims for very long. People are becoming more sophisticated by the day.
LED is a great technology and leads to significant reductions in electricity and heat as well. Most products aren`t necessarily going to be better on all dimensions. It is admirable that you are looking for a better alternative to plastic but don`t let that hold you back from promoting the energy efficiency.
One thing I might recommend is a life cycle analysis (LCA). This would compare the true environmental cost of your product versus the standard over a significant time frame (say 50 years). Does yours last longer? Have a shorter supply chain? Use less energy? Recycle at all? Etc., etc.
Good luck and feel free to contact me if you want to talk further.
Brian C. Setzler, CPA
MBA in Sustainable Business
CPAandMBA9/16/2008 1:23 PM
---Check out my blog at www.GreenCPA.blogspot.com