April 15, 2009 7:29 AM EDT
I agree with bvmike here. Although, yes, conception can be used in this way, I am not sure that it would be worth the guffaws it creates. And in this age of Twitter, it only takes one person pointing it out as humor before you`re sunk.
Further, with all of the package details, it`s packed with words and a bit dizzying. Perhaps pare down?
Otherwise, very nice! I wish you luck with it (and will keep it in mind).
---Tammi L. Coles
Archer Targeted Communication
Follow me on Twitter @archertc