What do you do when there is a commercial advertisement to interrupt your favorite television program? Most of us would say that “I change the channel, surf around or get some task done as I wait for the show to begin”. In that case, the effect of the advertisement being played out on the television is completely lost. On the other hand, think of the promotional pens or promotional bagsthat you have received. They get used in the everyday life. How many times do you look at the logo while using a promotional pen or bag? This simple day-to-day analysis speaks volumes on the advertising effect of the promo items as against the traditional medium of advertising.
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The cost comparison reveals that promotional products are more pocket friendly than the other traditional forms of advertising. There is a significant saving on the repeat impression of the advertisement on giving the promotional product as against a radio or TV advertisement. According to a study conducted by the PPAI on the impact, influence and cost per impression of promotional products on the consumer, reveal the following data:
The greater the frequency of exposure, the lower the cost per Impression
What if there were no promotional products then?
All this cumulates into lower sales, lower chances at brand building and in turn less business development. It would not be an overstatement to say then that if there were no promotional products, the world of advertising would not exist as we see it today.
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