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Top 10 most powerful WORDS for marketing

    • 5 posts
    January 17, 2012 11:52 PM EST

    I really agree with you smith...nice post :)

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    • 10 posts
    January 25, 2012 7:59 PM EST

    The words mentioned above are surely important; and they create a good impression. Along with them words like 'powerful', 'efficient', 'useful' and 'affordable' re also frequently used to catch the attention.

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    • 14 posts
    January 24, 2012 5:54 AM EST

    The word FREE should have been in there too!

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    • 99 posts
    January 17, 2012 11:15 PM EST

    According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10 most powerful:

    10. New -- It's part of basic human makeup to seek novelty.

    9. Save -- We all want to save something.

    8. Safety -- This could refer to health or long-lasting quality.

    7. Proven -- Helps remove fear from trying something new.

    6. Love -- Continues to be an all-time favorite.

    5. Discover -- Presents a sense of excitement and adventure.

    4. Guarantee -- Provides a sense of safety at the time of purchase.

    3. Health -- Especially powerful when it applies to a product.

    2. Results -- Works in rationalizing a purchase.

    1. You -- Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copy writing, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.


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    • 44 posts
    January 24, 2012 12:26 AM EST

    The words we use in our company's marketing materials can make the difference between success and failure. Choosing the right words in marketing campaign, prospects may find company irresistible.

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    • 3 posts
    January 17, 2014 1:35 AM EST

    Along with them words like 'powerful', 'efficient', 'useful' and 'affordable' re also frequently used to catch the attention.

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    • 8 posts
    January 23, 2014 7:21 PM EST

    Hey all!

    I'm Tommy,
    I work as senior editor on
    If you want your business to stand out from the crowd words are matter but what really matter is make that words work for you. In order to do that you have to make a promotional video, Its a communication standard for all professionals and business to connect with people. Here I present my pick of the best fiverr video gig for limited budget.

    Hope it helps.



    This post was edited by tommyvarcetti at January 23, 2014 7:22 PM EST