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Are Videos Useful in Marketing?

  • January 12, 2012 2:26 PM EST

    With technologies developing fast, marketing is changing. It seems the age of pictures & texts has been left in the past, while videos start to take the leading role in today's marketing. I've been seeing more and more companies (including the one I work in) taking videos as a tool to market their products / services and I'm just a little wondering where exactly the charms are for those videos?

    To make what I'm talking about clearer, here's a example:

    My company put a video named "Live Chat Get Started" with similar content to "How It Works"page. Which one would you like better as a visitor? 

  • January 15, 2012 7:51 PM EST

    Thanks for the replies daveb1 & spider! Laughing



    Comm100 The #1 Fastest Growing Customer Service Software | Live Chat Software, Email Marketing Software

    • 7 posts
    January 17, 2012 3:49 PM EST

    As long as people still watch the video, i considered it's useful.


    Ultrabook Notebook Tipis Harga Murah Terbaik

    • 3 posts
    December 26, 2012 4:19 AM EST

    As  a creator of marketing videos, I'm biased of course however here are some indisputable facts about online video for you to consider:

    Online video fast facts:

    *Users remember 58% more by watching video vs. just reading alone

    *Nearly 60% said they would watch video previous to reading text on the same webpage 

    *Online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others 

    *In 2011, 45% of small businesses grew their budget for online video, up from 2010 by 17%

    *From 2005 to 2010, online video grew at a rate of 910%

    *60% of all web traffic comes from online videos

    *73% of online retailers display videos on their websites

    *Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch 

    *A video in Google’s index is 53 times more likely to appear on the first page search results 

    Sources: comScore,, Internet Retailer, Forrester and Ad-Ology 


    Stephen Conley Founder & Creative Director, Visit for more information on our animated marketing videos.

    • 1 posts
    October 30, 2012 4:31 PM EDT

    He times have changed and people don't have the attention span that they used to. The bounce around from site to site such as Twitter or Facebook, and if there isn't a video that grabs their attention, the customer can easily be lost.


    Zebra Wired Studios

    • 99 posts
    August 7, 2012 1:28 AM EDT

    Videos are very helpful, it makes easier to communicate with your visitors. It makes your website interactive and therefore more trustworthy and reliable.


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    • 2 posts
    January 17, 2012 8:01 PM EST

    Its one of the best marketing tech as posting a video on youtube that is included your company website link, as long as the people view your video your video traffic increases as the website traffic too. cheap flights and Cheap flights to Japan

    [url=]cheap flights[/url] | [url=]Cheap flights to Japan[/url]

    • 26 posts
    October 1, 2012 8:27 PM EDT

    I agree, videos are one of the effective marketing tool even before. But you also need to maximize other marketing platform for your business. You can't just tell only videos can help you with your marketing. 



    The Renegade Leader

    • 8 posts
    July 27, 2012 7:47 PM EDT

    Hello Guys !!!!!

    I believe possessing both equally some sort of online video site and also static help site in such cases is suitable. Everybody finds in another way so possessing all sorts and also varieties of studying components genuinely allows out your current web-sites users and also can make lifestyle for that consumer much better by giving these possibilities. On the web online video sharing technology can be reasonably fresh in comparison with old varieties of advertising so that accomplishing this will grow through below. It is one of the better advertising support since placing some sort of online video on meta cafe which is included your organization URL, providing the folks watch your current online video your current online video targeted visitors improves for the reason that website traffic as well.

    Small Business Marketing

    • 31 posts
    October 1, 2012 2:07 AM EDT

    Following are the best advantages of video submission:

    1. Quick View Information
    2. Viral Video Marketing
    3. Videos are easy to create
    4. Optimize your video submissions
    5. The Equipment is Cheap

    Video production

    • 3 posts
    March 20, 2013 11:21 AM EDT

    Videos are most definitely useful in marketing, as most people buy through their eyes. Reading about a product is not even close to being as engaging, as people can visualize themselves using a product/ svc once they see it.


    We encourage all businesses to have at least a couple of videos, and then to market it strategically online. You can see they results of it for many years to come or as long as your video is not deleted.



    CEO- Ace Online Marketing

    • 56 posts
    February 13, 2013 12:37 AM EST

    Videos are definitely a great help in marketing as many people get attracted to the well presented motion pictures of the item when presented in the best way. Sharing video on multiple sites allows your product to secure various positions on search engines.

    Personalized Drinkware |

    • 7 posts
    March 20, 2013 12:54 AM EDT

    videos are amazing if you use them right, they need to be short and to the point, not long boring fluffy rubbish..

    --- online marketing blog - for SEO, social media etc.

    • 1 posts
    November 20, 2013 3:57 AM EST

    Yes, Videos are really helpful in marketing your brand and services. Video marketing plays a major role in increasing your overall sales. Creating a theme based video is a quite interesting yet tedious task, which requires careful consideration of many aspects.

    For more information contact as at

    This post was edited by qudosanimations at November 20, 2013 3:58 AM EST
    • 56 posts
    November 25, 2013 8:57 PM EST

    Yes, if done right, videos can be very useful in marketing. Some people prefer video versus text. And sometimes, it's easier to explain your offer with video. Lastly, videos (youtube) rank well in Google.

    • 14 posts
    November 27, 2013 1:58 AM EST

    Properly shot videos can do wonders in marketing. They can really be a big asset for a campaign.

    • 4 posts
    May 22, 2015 6:28 AM EDT
    You need not have expensive video equipment for your video to be viewed by millions of people. If your video offers people information that is valuable, they will watch it. So to answer the question YES!
    marketing videos like the ones produced here are useful if it provides info to the viewer.
    This post was edited by ReelEffect at May 22, 2015 6:31 AM EDT