Every project has some limitations, if you are asking about the measurement of your social media campaign then its an easy job to find out measurement. You just findout the limitations of your campaign, suppose you have planned to get 1000 Likes for your facebook page or 500 twitter followers, then you just check out the current status.
Big changes have been seen recently in the marketing style of the business people and reason is innovation of new and effective marketing techniques. Changes in the marketing strategy are helpful to build the different, unique and effective marking platform for the business.
A number of companies are using Social Media for marketing their brands or products. We have also had a number of discussions for running a successful social media campaign and to reach the expected results. But, the unanswered question remains in our mind i.e. How to measure the success of a social media campaign?
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The social media are not effective for the marketing
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I generally use Google analytics to see whether my sites is getting referring visitors from that social platform or not.