The rough sketch of my plan is to have a health website devoted to a certain niche of disease sufferers. I am a fellow sufferer of that disease and I have accumulated a lot of information, scientific in origin, in how to treat or manage it. I won't be selling any products, requiring a subscription, or having advertisements. Any funds that come in will be through a donation-based feature that I feel would be exercised when a user feels gracious enough after having benefited from the free information.
Marketing is another function I need to figure out. Because I'll have a relatively low budget at the time of startup, maybe $200 a month at most for advertising, I thought of focusing on social media marketing since it would be a trusted site that users would likely refer others to.
My question is could I learn most of the functions myself by then? Or is it smartest to just outsource?
Is the idea of a nonprofit like this sound? Has it been tried?
What are your plan for those donates? Are you using them to cover the cost of running your site, or for fund-raising for people with certain decease? If it's just for covering the cost, I suggest you look for some other source like ads or PPC, etc. since donating can be something unpredictable and unstable.
And given that you're doing a non-profit site, outsourcing may be a price that is too high, you know, not only for the web-design and developing work, but the marketing, it can be something that charged on a monthly basis.