December 4, 2007 12:41 PM EST
Here is the PR service/product I would love: I tell you about the product I am launching and maybe an angle or two that I think might make it newsworthy, and you do the research and copywriting of a killer press release that people will notice. If you have a talent for it, you`ll be able to show results, and more people will hire you. Be the press release guru who can turn virtually anything into interesting news that results in articles and positive coverage.
Thanks. However, this would classify as a PR service. The hardest thing for clients to understand is that a press release doesn`t bring in attention for your business; it only is an agent that helps in the process.
The real service is the research pushing the product into the news market and calling back the media for follow-ups. It really does take a lot of time and effort. Nothing is guaranteed in this business; that`s why small businesses don`t place a lot of money on marketing/public relations. When in reality, it should be just the opposite.
But, you did give me a possible idea for a PR service. I think the problem isn`t always the writing of the press releases for business. I think the problem is the news angles small businesses choose.
How about I create a service that allows small businesses to fill out a form and then I could generate angles (minimum five) for them?
Would you be interested in that?
Every Business Deserves Attention!