Grassroots marketing can be a great way to get a loyal fan base. Depending on your business, I would advertise to local businesses and let them know that you are moving online. If you once had a local business, there's no doubt that you already have an existing group of loyal customers who would love to support your online endeavors.
I have not used this type of marketing myself, but if you get in touch with existing customers and engage in the community, I can see it being very successful.
I am just bringing my business online, and due to limited financial resources, it looks like I'm going to dive into some pretty heavy grassroots marketing. I'd appreciate hearing some feedback from small business startups who have had to take a similar route? Unfortunately, I just can't afford big budget marketing campaigns at the moment.
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