KB buys from our factory in china and distributeds to retailors. Now our factories are making our own brand "saunaking". In the long run, what we want to do is slowly eleminate KB so to speak cutting of the "middleman". Therefore, "SaunaKing Products" business structure or strategy should somewhere close to KB.
At the moment, for the compnay to "survive"--pay high warehouse rent, employees, etc, we would have to do some retails thru our own website.
KBhas been doing this for over 20years. Yet, we are brand new to American retailing market. There are some "prices" we would have to pay before finding the right path.