November 9, 2010 4:50 AM EST
This year more people will be buying online than ever before, if you have an online store / ecommerce web site here are a couple of (actually three) quick tips to help get your share of the online market: Ecommerce tips for holiday sales
- Use your ecommerce functions to there fullest. Most good ecommerce programs email the purchaser with a confirmation of their order. Use this feature to communicate additional sales or promotions. If you have a current sale going on, add a brief note to the confirmation message – or better yet a link to the sale on your web site.Brief and simple is the goal… after all the main purpose of the email is to communicate order information to the customer.
- Short and simple email marketing – Use the emailing feature of your ecommerce program to announce/promote your holiday marketing…. but make it short and to the point. Everyone is busy during the holidays, so keep your mail short and simple…. maybe only point out one or two items?
- Free delivery – potential buyer love free delivery. So, figure out what your selling price needs to be offer free shipping.
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