Good news to hear but remember there should be no content that is not appropriate for children. You must work through children marketing guidelines.
Have you started selling yet?
Selling to kids is a complex sale because you're selling to both parent and child. One of my businesses is a music studio, so I know this market well.
If you're expecting the child to find the website, you need to give her the exact language to use to persuade mom to spend the money. If you're marketing to mom, you need to give her a value proposition (why it's cool) for the child. Each wants something different, and the copy needs to reflect that.
Offline-to-online sales funnels are hyper effective with this audience. If you're in a cash crunch, paid media is going to be too high-risk for you at this stage. Goose your network and look for joint venturing opportunities. If you don't have a list of your own to sell to, sell to someone else's list and give them a cut of the sales.
---James Clouser, Copywriter & Marketing Consultant http://www.jamesclouser.com
I strongly recommend using Google Adwords and Bing Ads. Use keywords that kids would use when searching, as well as an ad that will attract their attention.
You can start advertising in social networking sites like Facebook, Twitter, LinkedIn. All these sites will be quite useful for marketing your business. Another way you could advertise your business is Video Marketing as well.
I wish you all the success for your business!!
We just launched a new online kids creative platform at www.verymeri.com, we're trying to come up with some inexpensive marketing ideas to try to get kids to sign up.
The age range we are looking for is 8 and up. And after developing the site and the cloths, funds are low so if anyone knows of any cheaper marketing ideas that could get kids to sign up it would be greatly appreciated! :)
E-marketing ideas can be used for your site. As you are already using the forums, forums can be a great place for your website awareness. Secondly, you should create a blog for your website and let the people know why should they use your services.
And use some paper media. print out or order some stickers and distribute them in the schools and let the kids come to you. Kids are greedy by nature, stickers could be a great deal for them to know your website.
good day :)