Take your customers seriously. Ask your customers for suggestion,if you get any kind of complain against your services or products, note down them and try to improve as per their suggestion. Evaluate the situation clearly before responding. Your customers are the one who can help in getting brand recognition.
Why do you need to please your customers?
One obvious answer is customer loyalty which is then followed by an established brand reputation that can be translated to profit.
According to Lee Resources Inc, 91% of unsatisfied customers will tell 9-15 people about their bad customer experience, and businesses need at least 12 positive experiences in order to make up for one negative experience. These massive figures show how important it is to have quality customer service to retain and acquire customers.
In this digital age, there are over 2.7 billion internet users who has access to every social media site where they can reach out their concerns/complaints to brands and to their friends since 90% of consumers trust references from people they know.
Brand loyalty is the main driver for revenue and profit, thus goes to follow that without customer service then there can never be brand loyalty. CustServ accounts for 72% of what makes consumer loyal to a particular brand next to product quality.
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