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  • Hey Sophie,
    The types of social networks that you join varies differently depending on the type of business you're in. We're a branding agency and as example - we don't use pinterest because it's the wrong target demographic for us. We don't have visual images to pin that would entice people to visit our pages so we resort to Facebook/Twitter which has worked out extremely well for us especially while using hashtags to categorize our posts. On the other hand, we manage pinterest accounts for some of our clients that are in the food blogging and fashion industry because that makes the most sense.
    It really varies depending on what you want to do and who your actual target demographic is.
    Hope that helps!...  more