I would advise going with N.1
Entrepreneurs are busy people, so ... moreI would advise going with N.1
Entrepreneurs are busy people, so the less time it will take them to learn something, the better. Of course once they show interest, i.e. follow your social media links, blog posts etc. you can recommend them something more in-depth, time consuming and personal.
If I learn 2-3 things from someone, I would be interested to hear what else they could teach me.
Since the picnic is organised, ask them about it, let them know ... moreSince the picnic is organised, ask them about it, let them know the price is going to be low and you won't bother them, you'll just sell them and ask any questions. I think that is reasonable enough.
Here is an idea, make a contest out of it... the group that can keep the frisbee in the air will get a reward, that will definitely spark some interest. Just don't sell yourself unless they ask you to. If nothing else, you can ask them if they'd like to have you for their next picnic.
Your business idea seems great, but targeting large companies ma... moreYour business idea seems great, but targeting large companies may be too much. Why not try Small-Medium enterprises? Your best type of customer is probably the one that constantly needs to update their employees. One type I can think of is Call centres. They constantly get new information and have to be able to use it without any problems.
I am sure you can think of other similar companies, but start with that, try to sell hard that you are offering it for free, some may just use it and drop it, but if you've done your product right, you will definitely earn long-time cusomers less
When you have to sell, the best practice is to build connections... moreWhen you have to sell, the best practice is to build connections. I always follow the rule "the longer your content is, the less likely are they going to listen"
So you need to make sure that people will hear you out. I can suggest two methods.
1st Get in Facebook, Linked in groups and Twitter chats, where your product might appeal to them, first try to make some "friendships" and then pitch.
2nd There are business conventions where people are able to share their business ideas and look for backers. This of course is the more expensive and risky choice. less
There is never been a better time to be an entrepreneur. Technol... moreThere is never been a better time to be an entrepreneur. Technology is more powerful and affordable than ever and social media has made it possible to promote your business in ways that are often more effective than expensive advertising campaigns. And if you need startup funds to get going, crowd funding and alternative lending sites are making it much easier to get your business off the ground.