The Social Media Basics for Businesses Workshop is a day-long, non-techie course for beginners that starts by building a foundation with the basic essentials, presented in plain English. The class then works up to how-to lessons and specific tactics that can help you build a smart, targeted, goal-focused social media program that will bring long-term results. MORE INFO...

In this course you will learn:

• Social media landscape of today--how does it impact you?
  
• Usage guidelines that ALL social media users need to know
  
• Types of social media and the functions of each
  
• In-depth, how-to lessons on the major social media platforms like Facebook, Twitter, LinkedIn, YouTube & blogs
  
• Basics of Search Engine Optimization (SEO)
• Building a goal-based social media strategy that complements your existing marketing plan
  
• How to use social media content to generate traffic
• Basic tracking & conversion tactics
• How to measure Return on Investment (ROI)
• Tools and tricks used by the pros

We will also review several good and bad social media case studies and conduct a content brainstorm to generate ideas you can start using right away.

To sign up to participate in the South Florida Social Media Class, visit the event site.