Franchise marketing is where an online marketing or advertising firm has different marketing plans for a company such as commercial advertising, internet advertising, radio advertising, mail advertisements, and public relations. Brand recognition is of the upmost importance with franchise marketing and needs to be the number one focus. Many companies participate in franchise marketing and if you own a franchise you will definitely want to join in one of the franchise marketing systems.
How to market a Franchise?
When you want to learn how to market a franchise you need to ask yourself what other companies are doing. Look around and see what kind of advertisements are working and the ones that people are ignoring. Also consider what kind of franchise you have been attracted to because of the advertisements. Here are a few steps that will get you started with a franchise marketing strategy.
Local - Always make sure that you do some local advertising for your franchise. If you do not do any local advertising you will not be able to get everyone in to your place of business. Place ads on the local cable network, newspaper, as well as any newsletters that may come out for your area.
Internet - In marketing your franchise you will want to make sure that you use the internet to your full advantage. This includes posting ads locally as well as posting ads for your franchise everywhere that you can think of. In today’s world, social media plays a big role in everything that is to be advertised. Make sure that you join Facebook, YouTube, and Twitter as well as any other type of social media you can think of to help promote your business.
Charities - Take your franchise to charities in your area that will help you to display your advertisement as long as you agree to give the charity money in the form of a sponsor. This can also be done at local schools as well. So if your school has a local football team you can sponsor the team and your franchise will be displayed.
Learning how to get your franchise out there is extremely important so that you can make sure that your business succeeds. The more advertisement you have out there the more clients you will get. Make sure that you remember to include internet marketing in with your franchise marketing plans. Drawing more people into your business is what you want to do so make sure that you advertise your franchise well.
About the Author
A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.