11.07.09

Canada, Alberta, Stampede Park - Big Four

Franchising and Small Business Opportunities Show

 

Get information on National Franchising Events.

11.21.09

United States, Dallas, Dallas Convention Center

The Franchise and Financing Expo in Dallas, Texas November 21-22.

 

More Franchise Event and Trade Show Information.

11.26.09

India, New Delhi, Hotel Ashok

07.05.12

Canada, Mississauga, Mississauga

The key question for every franchise company, whether it is a retail, home-based ora service franchise, whether it represents “white-collar” or “blue-collar” franchises, is: ‘What are the Best Franchise Development Strategies for 2012?’ Fact #1: Traditional lead sources are NOT producing the predictable number of deals they used to. Consider what has happened to the main media sources in the last 4 years. This graph shows the percentage change in Advertising Spend Growth by Media from 2008 to 2012. It is clear that News, Print, Magazines are on the decline and have had negative growth, whereas advertising spend on the internet continues to grow. This transformation of data from the offline to the online is termed Digitization. The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information. Fact #2: Franchise sales metrics ARE changing to reflect changes in buyer behavior. Franchise companies are realizing that digital consumers are looking for products and services on Search Engines, instead of yellow page directories, newspapers, magazines and other offline media. Digital Consumers use email, blogs, social networks and various sites to share with more people then ever before. Fact #3: Even the best of the best in franchisee recruitment are struggling to reach 30% of their leads. Today more than ever Franchisors must take into consideration that different generations communicate differently. Understanding the tools and utilities that people are using in order to create a clear channel of communication with them will be part of the new approach to franchise development. Tools such as Video Chat, Instant Messaging, Text Messaging, Twitter, Linkedin, Facebook and emerging tools such as Pinterest will play an increasing role in the Franchise Development Process. Fact #4: The greatest predictor of future franchise unit openings is current franchisee satisfaction levels and profitability. The importance of franchisee training and consolidating the franchisor’s business model, plays a vital role in continued franchise development growth. Support staff and franchise development reps will need to work closely together in order to sustain and grow the number of units as well as unit economics. Fact #5: Future of franchise brokers and franchise consultants requires serious consideration. As fees for franchise consultants and franchise brokers continues to rise, franchisors are realizing that they are dealing with disappearing margins from the franchise fee, and over time this may negatively impact a cash-strapped franchisor’s ability to train and support new franchisees while they are waiting for royalties to ramp up to acceptable and profitable levels. If franchisors re-learn how to generate their own leads and crack the code for lead generation through social media and organic searches, more and more franchisors will be equipped to be self-reliant, sever broker relationships or refuse pressure to increase commissions. Fact #6: A shift is happening, going from franchisors looking past lead count and moving toward lead engagement. Franchisors are making strategic investments in creating content to keep leads engaged throughout the franchise development process. We can expect some franchisors to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline.Therefore, the leads derived from ‘Content Marketing Strategies’ will be more qualified and targeted. Fact #7: Franchise development specific websites are more important then ever. A shockingly small number of franchisors maintain a consistent franchise sales blog or post content designed to keep engaged franchise development leads coming back during the sales process even though this is the easiest way to improve the important website metrics. Fact #8: The greatest source of internet leads, that are targeted and qualified, will be through organic search results and NOT portals. Franchisors who want to have an increase in their franchise development and obtain the coveted ‘Glengarry leads’ will invest more in smart organic SEO lead generation and content marketing strategies. Furthermore, they must change their perception of social media from “it doesn’t work to recruit franchisees” to “my current strategy doesn’t work.”

08.24.12

Canada, Mississauga, Mississauga

Making full use of the internet as a promotional tool is now a must for any business wanting to succeed. With hundreds of millions of potential customers available to you at the click of a mouse, having a strong franchise lead generation campaign is necessary if you want to stay ahead of the competition and have the highest ROI possible. There are several ways that you can improve your online marketing campaigns. First, you can hire a franchise marketing agency to handle your lead generation. This is an often-used method, as a franchise marketing company has the knowledge and experience to design everything that you need to have a successful lead generation campaign. In addition to this, a franchise marketing agency will be able to determine where to get quality leads. Quality leads are customers that pay for your goods and services, so it is vital that you target these men and women in order to ensure that you meet or exceed your ROI goals. If you don’t decide to take advantage of all of the benefits a franchise marketing agency has to offer, there are a lot of things that you will need to know in order to generate leads for your business. First, you need a strong understanding of your target audience. Your target audience is the demographic of people the most likely to purchase your products or services. All of your lead generation campaigns must focus on these demographic groups in order to be successful. For example, you wouldn’t target an under-eighteen crowd who makes less than $25,000 a year if you’re trying to sell luxury real estate in a prime location. Once you know who you’re marketing to, you need to design banners, emails, and text advertisements that appeal to them. The strategic use of color, placement, and phrases is necessary in order to entice the type of people you’re looking for to visit your site. A businessman looking to purchase a new luxury car isn’t going to click on an ad using rainbow colors that lacks a professional feel to it, for example. This is where a franchise marketing agency shines. Where many businesses don’t have the experience to understand what appeals to each target demographic, a franchise marketing company specializes in this sort of intelligence, making them ideal for converting interested consumers into purchasing buyers. After you have brought customers to your site, you will also want to track who converted and who did not. This is important for getting an accurate measure of your ROI data, which in turn tells you which types of advertising campaigns have been working for your business. About the Author A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

08.24.12

Canada, Mississauga, Mississauga

Have you ever thought about what it takes to run a successful franchise development operation? Franchising is becoming more popular each year in America as people strike out on their own in an attempt to be their own bosses and live the American dream. A good franchise development group can help you choose which franchise is best for you and show you which businesses have been most successful. But where do you go from there? Once you own the business and follow the franchisor’s model of prosperity, is there anything you can do to further develop the franchise or your individual operation so that it better contributes to the businesses’ overall success? No one can guarantee a successful business model, but there are a few things you can do to either develop a new franchise or bring life to one that already exists. Why choose franchise development companies? In its most simple definition, franchising is the idea of taking a successful business and then lending out its name, business model, and trademarks to others, who open their own branches and run them independently. The person who bought into the franchise model makes his/her own profit but pays the franchisor a certain percentage each month for the continued use of the business model and trademark, which in part guarantees the success of the company overall because of brand recognition and consumer confidence. However, what if you want to develop your own franchise from the ground up? Franchise development companies or a franchise development group can assist you with the best ways to do so, such as looking at what other successful franchises have done, studying the plausibility of your proposed business model, or verifying that your chosen geographical location is suitable for your first operating location. Once you open your first store, then you can think about finding people to help you franchise. How Franchise Consultants can help? Suppose you already run a franchise, but the model is growing tired and you find yourself losing customers and consumer ratings are falling? Some franchise development companies can show you how to breathe life back into your franchise with new ideas for your business model and traditional franchise practices. With this kind of valuable guidance, they can help you to increase profits and customer traffic because sometimes, brand recognition just isn’t enough, especially when a well-known restaurant or sports training center just doesn’t keep up with the times. Franchise development is a valuable way to make sure that your franchise business makes a profit, new or old. About the Author A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.

08.24.12

Canada, Mississauga, Mississauga

Franchise marketing is where an online marketing or advertising firm has different marketing plans for a company such as commercial advertising, internet advertising, radio advertising, mail advertisements, and public relations. Brand recognition is of the upmost importance with franchise marketing and needs to be the number one focus. Many companies participate in franchise marketing and if you own a franchise you will definitely want to join in one of the franchise marketing systems. How to market a Franchise? When you want to learn how to market a franchise you need to ask yourself what other companies are doing. Look around and see what kind of advertisements are working and the ones that people are ignoring. Also consider what kind of franchise you have been attracted to because of the advertisements. Here are a few steps that will get you started with a franchise marketing strategy. Local - Always make sure that you do some local advertising for your franchise. If you do not do any local advertising you will not be able to get everyone in to your place of business. Place ads on the local cable network, newspaper, as well as any newsletters that may come out for your area. Internet - In marketing your franchise you will want to make sure that you use the internet to your full advantage. This includes posting ads locally as well as posting ads for your franchise everywhere that you can think of. In today’s world, social media plays a big role in everything that is to be advertised. Make sure that you join Facebook, YouTube, and Twitter as well as any other type of social media you can think of to help promote your business. Charities - Take your franchise to charities in your area that will help you to display your advertisement as long as you agree to give the charity money in the form of a sponsor. This can also be done at local schools as well. So if your school has a local football team you can sponsor the team and your franchise will be displayed. Learning how to get your franchise out there is extremely important so that you can make sure that your business succeeds. The more advertisement you have out there the more clients you will get. Make sure that you remember to include internet marketing in with your franchise marketing plans. Drawing more people into your business is what you want to do so make sure that you advertise your franchise well. About the Author A serial entrepreneur with extensive background in franchising and interests in multiple online business channels, Jamshaid (Jam) Hashmi has played an instrumental role in the franchise development and success of a renowned international franchise company. His most recent entrepreneurial interests include launching ClickTecs, a Digital Marketing company specializing in Search Engine Marketing and Social Media Marketing as well as Website and Mobile Application development. In 2007 he co-founded WSI Search Result, an online marketing company that supplies services to Internet Marketing Consultants. A sought after public speaker, Jam has been the featured keynote at many franchise conferences and international summits. He regularly trains ‘C’ Level Executives and supports both new and seasoned business owners on Search Engine Optimization (SEO), Social Media Optimization, Mobile Marketing, Brand Reputation Management and Conversion & Measurement through web analytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’ on extreme thrill-seeking adventures from the jungles of the Amazon to the highest summits. His passions include working with NGOs on humanitarian missions to areas around the world affected by disasters and poverty.