One of the most significant costs incurred by any entity, be it a store, a manufacturing company or any other type of organization that has a profit due to selling a product, will invest a lot in actually getting people to know about them, advertising, marketing, market research and so on. One of the “weapons” of marketing is promo gifts offers, products that are offered for free by random selection, or by choosing to put into motion a certain type of strategy.
The significant cost cuts for a product at the acquisition of another one will most of the time not amount to as promo gifts but, sometimes, they too can leverage companies’ interests and help sell more or bring in more customers.
However, the promo items and the giveaways have the advantage of working better in other types of situations, when a product is brand new and just launched, and the company or entity is interested in actually getting that product out there, getting it to be sampled and get people interested in it by trying it out.
The same giveaways can be used in a setting where not products, but services are offered as sample, thus allowing a client to see his/her service performed within his/her home, which in many cases amounts to a much larger amount of products being sold and getting in the hands of clients.
In many ways, the market has a way of showing sign that such freebies will make a difference and a company’s management has to come up with new ways to learn more about every individual buyer, to see how they manage their products and to find out what makes them interested or what it is that they would like to see next.
In terms of function and the actual role served and results, sometimes the promo gifts can be less attractive than good discounts because they don’t always attract returning customers Instead they are more important to the people that hunt for bargains, people who might not spread the message. But, in a world connected through social media channels, doing a good giveaways campaign can make the odds turn in the favor of the consumer, as they no longer have to spend huge amounts on the process itself, and can focus on choosing a few individuals most likely to affect their network of friends the most.