12.02.09

United States, Gilbert, Sam's Club

Do you Twitter? Are you Twitter Challanged? If you are, join the crowd. We will have a Twitter expert at the Gilbert Sam's Club showing all of us the basics, right on the spot, so you can be an expert yourself.  Learn your Tweets and re-Tweets, and start to useTwitter that day to build your business!

 Twitter Expert- Stephanie Frank  

It is our pleasure to bring nationally recognized, best selling author of the "Accidental Millionaire" to our first Gilbert Sam's Club discussion and educational forum on Dec ember 2, 2009 from 8-9 AM. Come and learn how Stephanie is turning new Twitter followers into REVENUE!

"In the beginning, I had zero intention of using any social media. On December 11, 2008 I officially joined the ranks of the Twitter UNINFORMED!  I created a strategy and by July 31, I hit 10,000 followers. I developed a sure fire way of turning those followers into MONEY, let me help you achieve the knowledge so you too can do the same thing".

Twitter Secrets of a Millionaire!

• What is Twitter- How you can use it to build your business!
• Easy as 1-2-3....Steps to get you started with Twitter!
• Your Twitter purpose!
• How to manage your new Twitter expectations!

Who is Stephanie Frank? A lifelong entrepreneur, Stephanie started her first business in high tech at the age of 19, growing the company to multi-millions. Her second startup was grossing millions per year and she sold that successful business in 2000. She soon found that by applying her finely honed computer skills, she could persuade people to create behavioral change quickly, with lasting effect, in a few steps and with less effort than ever before. Twitter just happens to be one of those media formats Stephanie developed quickly, to bring her business to the next level of sales and success.

Come Joing us!

 Where:      Sam's Club

                        2621 S. Market Street

                        Gilbert, AZ

                        (480)-722-1447

When:        December 2^nd - 8 to 9 AM

Cost:             FREE

 

07.04.12

Canada, Mississauga, Mississauga

The fact that 750+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there are human beings), leads to the irrefutable conclusion that… ‘The Future is Definitely Mobile’. There is still a lot of ambiguity surrounding Mobile Applications, and what value they will bring to a business owner. Due to a lack of clarity and information around the whole mobile application world, there is clearly a need, and an opportunity to educate the business community about them. The intention of this post is to simplify Mobile Apps in order for any business owner to be able to make an educated decision on whether the Mobile application market is worth getting into, or not. In the Mobile App realm there are 2 broad kinds of apps: 1. Conceptual Apps 2. Process Augmentation Apps Conceptual Mobile Apps Think of Conceptual Apps as the “idea” apps. They are usually unique, fresh and innovative. An example of a Conceptual App is the Tiger Woods App. This App is able to recognize your golf swing, plot it against Tiger’s swing, and show the differences. Another example of a Conceptual App is the Taxi Meter App. This App calculates the fare as you travel between locations. The best example of a Conceptual App being SIRI, the Iphone’s intelligent personal assistant who is designed to help you get things done simply by asking it. The financial upside of building these apps can be HUGE. Unique concepts are hard to come by, and the engineering required to deliver these types of apps is very complex. A vast majority of these applications make their money by selling the app itself, another large segment monetizes and leverages the viral aspect of these apps. Example – Tiger Woods MySwing – $4.99 on iPhone $9.99 iPad – this has over 80K downloads in each version Process Augmentation Mobile Apps With Process Augmentation Mobile Apps, you are finding an application that offers mainly functionality or an “augmentation” to an existing business process, either offline or as a web application, and you are building an application to further enhance it, or simply add mobility. There are thousands of examples of Process Augmentation Apps: To-do list trackers like “Remember the milk”, Google Maps Application, Hotel Apps, Airline Apps, Banking Apps and many more… A simple strategy to determine if a business needs a mobile app is to find a company that already engages with its customers or employees – who are mobile, identify its existing processes and enhance their functionality by building a new and improved app to further develop mobility and efficiency. To recognize and materialize this need requires ingenuity and expertise but the delivery of Process Augmentation apps is not a difficult undertaking for the most part. These apps are normally free but some can cost upwards of $5 to download. The monetization happens outside the app, essentially through the value enhancement that the app brings to the interaction between the business and the customer/employee. Example – Tripadvisor. They probably spent more than $200k to build this app, but they give it away for free. The added value this app brings to the users is what constitutes its real worth. The mobile world will continue to change the way we interact, the way we seek and receive information and, ultimately, the way we do business. Before any company decides whether it needs to engage the mobile playing field and develop a mobile application, outlining the specific role and utility of the application in rapport to the business requirements is key to ensuring its success. That being said, in today’s digital world, mobile aps are, in many regards, the essential tools of the trade. About us – ClickTecs is a specialized Digital Marketing Agency, headquartered in Toronto, Canada. We have made it our mission to help businesses navigate the shift from offline marketing to digital marketing by combining marketing creativity with technical expertise. http://clicktecs.com/