February 8, Press and Publication Administration published a statement on the official website, said received communication from the Shanghai Municipal Press and Publication Bureau, agreed to accept NetEase (Nasdaq: NTES) to re-make "World of Warcraft" expansion pack "The Burning Crusade "The application and instructed by the Shanghai Municipal Press and Publication Bureau of the follow-up related work as required good.
Previously, most attention for this online game, the Ministry of Culture and the issue of Press and Publication Administration for approval WoW Leveling once the tit for tat, Press and Publication has not been paid to NetEase, "Burning Crusade" permit approval.
UBS analysts said in a Feb. 7 report released said Netease Department to re-apply to the publication of "World of Warcraft" approval, meaning that NetEase & Publishing Department, to ease the contradiction between. However, UBS also believes that even if "Burning Crusade" was adopted for approval, World of Warcraft Leveling does not mean "World of Warcraft," the second expansion pack "Wrath of the Lich King" pass the test successfully, may still delay or even a time.
June 2009, the United States Blizzard Entertainment (Nasdaq: ATVI) to "World of Warcraft" agent operating rights from Ninetowns (Nasdaq: NCTY) turned net easily granted Shanghai Network Technology Development Co., Ltd. (a subsidiary of NetEase) . Publication of imports required to fulfill NetEase online games re-examination and approval procedures for WoW Power Leveling NetEase June 8 to submit a formal application.
September 19, Netease and Publication Administration for approval in the absence of access by the case, the force began the "World of Warcraft" operations.
November 2, Publication Administration issued a notice to terminate the "World of Warcraft" approval, returned to publishing on the introduction of "World of Warcraft Power Leveling" application.
After this, Netease's "World of Warcraft," though still operating as usual, but the industry will be how to punish the publication of Department Netease the "violators" of the speculation was rampant, the relationship between the two development also remains confusing.
February 8, Netease shares rose 4.4%, to close at 33.93 U.S. dollars.