| Description: | Eric L. Togneri
President & Managing Partner
VR Mergers & Acquisitions
Eric L. Togneri is the founder of VR Mergers and Acquisitions Consumer Goods Division located in Atlanta (VR M&A). Before founding this office, Eric held various positions of increased responsibility during fifteen years in the consumer products goods industry. His professional tenure includes managerial level positions in sales, category management, and trade marketing. Eric has been associated with several high profile brand acquisitions and divestitures in the health and beauty industry. His most recent mergers and acquisitions work has focused on licensing and marketing of four brands focused on international extensions into new categories. This experience has provided in-depth exposure to the creation and execution of numerous successful brand expansion initiatives.
Prior to founding VR M&A, Mr. Togneri held the position of Trade Marketing Director at Wyeth Consumer Healthcare, a leading manufacturer of over-the-counter brands such as Advil, Centrum, Robitussin, and ChapStick. In this position Mr. Togneri managed trade strategy and investment for the entire Wyeth Consumer Healthcare portfolio, providing budgetary oversight and corporate responsibility for brand growth initiatives. Mr. Togneri has recently completed consulting engagements with several major manufacturers including Pfizer, American Marketing Enterprises, and Wyeth; and retailers including Wal-Mart, CVS, Rite Aid, and Albertson`s. During his fourteen years in consumer products goods, Eric held several key positions including leadership of the Wyeth Category Management team for top US Drug retailers and sales management for top customers at both Wyeth and L`Oreal. His experience spans seven of the top ten health and beauty care categories.
Mr. Togneri is a graduate of the University of Iowa and received his Masters in Business Administration degree from the J.M. Katz Graduate School of Business, University of Pittsburgh.
VR Mergers and Acquisitions specializes in intermediary service, business valuations, and consulting. Our focus and commitment is to small to mid-market privately held companies that need to plan and execute an effective exit strategy for their organization.
Our Mission
The mission of VR is to help business owners and franchisors successfully sell their businesses and enable entrepreneurs to successfully purchase their perfect opportunity. We specialize in Business Brokerage, Mergers & Acquisitions, Business Valuation and Consulting services for both small businesses and mid-market companies.
Our People
Our team of associates consists of seasoned professionals with extensive experience in variety of business types, finance, and consulting fields. We have the knowledge, desire, and commitment to not only meet, but also exceed your expectations. When you are in the market to sell or buy a business and need experience professional assistance, you need to look no further than VR Mergers and Acquisitions in Tyrone, Georgia.
Our Core Values
We believe that just as an individual`s values shape the course of his or her life, so do the core values of an organization determine its destiny. At our Atlanta based office of VR Mergers and Acquisitions, we are committed to upholding the following core values in everything we do.
Honesty & Integrity
Through the sale or acquisition of a business, our clients are making life changing business decisions. Trust is fundamental in this process, and the highest standards of honesty and integrity are the foundation upon which this trust is built.
Extraordinary Service
The sale of a business is a complex and demanding undertaking, requiring us to offer the greatest level of service possible.
Exceptional Value
The value that our service will deliver to our clients is designed to provide the highest quality to expense ratio than what is offered by any of our competitors.
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