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Lethbridge and Calgary Radio, TV, and Print Advertising Sales People, what's the problem? Calgary Marketing
The following is the final response to a visitor to the Alberta Marketing blog.
This comment is my final say, especially point three below, on why advertising sales people are NOT marketers.
Hi Marc,
(1) Let me clarify - my comment about 100 people was a tip of the hat to you. You are one of three people to comment on what I had written. I was thanking you for participating. For the other 97, there are about 20 of whom I personally spoke with and became my clients. I'm not saying this single article gave me the opportunity to work with 20 new clients but that this particular article, the other articles on this website and my other websites were a part of the package to connect me with Alberta business people.
Also note that nothing closes a deal better than a hand shake or a contract. Social media will never compare to a handshake but radio v. social media, everyone knows who I would pick 9 times out of 10.
(2) Did you download the research sample? The methodology is described in it. I'm asking people to pay for it because it will save a business owner with, for example, a $50,000 advertising budget about $10,000. Business owners are very happy to have such a resource. I sell the research for the same reason one business should sell anything, to create a happy client.
FYI, Lethbridge is on the planet Earth so it has satellite radio. Calgary has less than 0.000001% more radio stations than Lethbridge.
(3) "What I will say is that in it's[sic] purest form, marketing is just communication." That is plain wrong. Statements about marketing being only about communication are dangerous and probably come from people who do not want to accept the responsibility of a client's bottom line. Marketing, to name a few, is about moving a product or service between a producer and a consumer (the market). Marketing involves all of the processes between (and sometime including) production and consumption. The message within that delivery, the communication, is just one part of marketing. There is a reason why about 70% of CFOs (chief financial officer) have little respect for CMOs (chief marketing officer), the CMOs don't understand the full marketing process - another reason CMO turnover is 2-5 years.
The point is, sales people and "communication specialists" who masquerade are "marketers" are bad for business.
Lethbridge and Calgary Radio, TV, and Print Advertising Sales People, what's the problem? Calgary Marketing
The following is the final response to a visitor to the Alberta Marketing blog.
This comment is my final say, especially point three below, on why advertising sales people are NOT marketers.
Hi Marc,
(1) Let me clarify - my comment about 100 people was a tip of the hat to you. You are one of three people to comment on what I had written. I was thanking you for participating. For the other 97, there are about 20 of whom I personally spoke with and became my clients. I'm not saying this single article gave me the opportunity to work with 20 new clients but that this particular article, the other articles on this website and my other websites were a part of the package to connect me with Alberta business people.
Also note that nothing closes a deal better than a hand shake or a contract. Social media will never compare to a handshake but radio v. social media, everyone knows who I would pick 9 times out of 10.
(2) Did you download the research sample? The methodology is described in it. I'm asking people to pay for it because it will save a business owner with, for example, a $50,000 advertising budget about $10,000. Business owners are very happy to have such a resource. I sell the research for the same reason one business should sell anything, to create a happy client.
FYI, Lethbridge is on the planet Earth so it has satellite radio. Calgary has less than 0.000001% more radio stations than Lethbridge.
(3) "What I will say is that in it's[sic] purest form, marketing is just communication." That is plain wrong. Statements about marketing being only about communication are dangerous and probably come from people who do not want to accept the responsibility of a client's bottom line. Marketing, to name a few, is about moving a product or service between a producer and a consumer (the market). Marketing involves all of the processes between (and sometime including) production and consumption. The message within that delivery, the communication, is just one part of marketing. There is a reason why about 70% of CFOs (chief financial officer) have little respect for CMOs (chief marketing officer), the CMOs don't understand the full marketing process - another reason CMO turnover is 2-5 years.
The point is, sales people and "communication specialists" who masquerade are "marketers" are bad for business.
Tags: calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta
Lethbridge and Calgary Radio, TV, and Print Advertising Sales People, what's the problem? Calgary Marketing
The following is the final response to a visitor to the Alberta Marketing blog.
This comment is my final say, especially point three below, on why advertising sales people are NOT marketers.
Hi Marc,
(1) Let me clarify - my comment about 100 people was a tip of the hat to you. You are one of three people to comment on what I had written. I was thanking you for participating. For the other 97, there are about 20 of whom I personally spoke with and became my clients. I'm not saying this single article gave me the opportunity to work with 20 new clients but that this particular article, the other articles on this website and my other websites were a part of the package to connect me with Alberta business people.
Also note that nothing closes a deal better than a hand shake or a contract. Social media will never compare to a handshake but radio v. social media, everyone knows who I would pick 9 times out of 10.
(2) Did you download the research sample? The methodology is described in it. I'm asking people to pay for it because it will save a business owner with, for example, a $50,000 advertising budget about $10,000. Business owners are very happy to have such a resource. I sell the research for the same reason one business should sell anything, to create a happy client.
FYI, Lethbridge is on the planet Earth so it has satellite radio. Calgary has less than 0.000001% more radio stations than Lethbridge.
(3) "What I will say is that in it's[sic] purest form, marketing is just communication." That is plain wrong. Statements about marketing being only about communication are dangerous and probably come from people who do not want to accept the responsibility of a client's bottom line. Marketing, to name a few, is about moving a product or service between a producer and a consumer (the market). Marketing involves all of the processes between (and sometime including) production and consumption. The message within that delivery, the communication, is just one part of marketing. There is a reason why about 70% of CFOs (chief financial officer) have little respect for CMOs (chief marketing officer), the CMOs don't understand the full marketing process - another reason CMO turnover is 2-5 years.
The point is, sales people and "communication specialists" who masquerade are "marketers" are bad for business.
Tags: calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta
Lethbridge and Calgary Radio, TV, and Print Advertising Sales People, what's the problem? Calgary Marketing
The following is the final response to a visitor to the Alberta Marketing blog.
This comment is my final say, especially point three below, on why advertising sales people are NOT marketers.
Hi Marc,
(1) Let me clarify - my comment about 100 people was a tip of the hat to you. You are one of three people to comment on what I had written. I was thanking you for participating. For the other 97, there are about 20 of whom I personally spoke with and became my clients. I'm not saying this single article gave me the opportunity to work with 20 new clients but that this particular article, the other articles on this website and my other websites were a part of the package to connect me with Alberta business people.
Also note that nothing closes a deal better than a hand shake or a contract. Social media will never compare to a handshake but radio v. social media, everyone knows who I would pick 9 times out of 10.
(2) Did you download the research sample? The methodology is described in it. I'm asking people to pay for it because it will save a business owner with, for example, a $50,000 advertising budget about $10,000. Business owners are very happy to have such a resource. I sell the research for the same reason one business should sell anything, to create a happy client.
FYI, Lethbridge is on the planet Earth so it has satellite radio. Calgary has less than 0.000001% more radio stations than Lethbridge.
(3) "What I will say is that in it's[sic] purest form, marketing is just communication." That is plain wrong. Statements about marketing being only about communication are dangerous and probably come from people who do not want to accept the responsibility of a client's bottom line. Marketing, to name a few, is about moving a product or service between a producer and a consumer (the market). Marketing involves all of the processes between (and sometime including) production and consumption. The message within that delivery, the communication, is just one part of marketing. There is a reason why about 70% of CFOs (chief financial officer) have little respect for CMOs (chief marketing officer), the CMOs don't understand the full marketing process - another reason CMO turnover is 2-5 years.
The point is, sales people and "communication specialists" who masquerade are "marketers" are bad for business.
Tags: calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta
Lethbridge and Calgary Radio, TV, and Print Advertising Sales People, what's the problem? Calgary Marketing
The following is the final response to a visitor to the Alberta Marketing blog.
This comment is my final say, especially point three below, on why advertising sales people are NOT marketers.
Hi Marc,
(1) Let me clarify - my comment about 100 people was a tip of the hat to you. You are one of three people to comment on what I had written. I was thanking you for participating. For the other 97, there are about 20 of whom I personally spoke with and became my clients. I'm not saying this single article gave me the opportunity to work with 20 new clients but that this particular article, the other articles on this website and my other websites were a part of the package to connect me with Alberta business people.
Also note that nothing closes a deal better than a hand shake or a contract. Social media will never compare to a handshake but radio v. social media, everyone knows who I would pick 9 times out of 10.
(2) Did you download the research sample? The methodology is described in it. I'm asking people to pay for it because it will save a business owner with, for example, a $50,000 advertising budget about $10,000. Business owners are very happy to have such a resource. I sell the research for the same reason one business should sell anything, to create a happy client.
FYI, Lethbridge is on the planet Earth so it has satellite radio. Calgary has less than 0.000001% more radio stations than Lethbridge.
(3) "What I will say is that in it's[sic] purest form, marketing is just communication." That is plain wrong. Statements about marketing being only about communication are dangerous and probably come from people who do not want to accept the responsibility of a client's bottom line. Marketing, to name a few, is about moving a product or service between a producer and a consumer (the market). Marketing involves all of the processes between (and sometime including) production and consumption. The message within that delivery, the communication, is just one part of marketing. There is a reason why about 70% of CFOs (chief financial officer) have little respect for CMOs (chief marketing officer), the CMOs don't understand the full marketing process - another reason CMO turnover is 2-5 years.
The point is, sales people and "communication specialists" who masquerade are "marketers" are bad for business.
Tags: calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta calgary radio advertising lethbridge marketing alberta