|Description:||This is what my colleague Donny Deutsch said…|
"My brand has always been aggressive, truthful, in-your-face, fun, a little boisterous, a risk taker," he says.
****Professor Rainmaker’s “Growing Business Competitively without Failure” inspired from “The Big Idea with Donny Deutsch”. Previews on Mondays 8PM on Startup Nation’s marketing forum.
What is the media saying about growing businesses competitively?
New York Times says…
“Are U.S. Innovators Losing Their Competitive Edge?”
“These days all competitive advantages are fleeting. So the smartest companies are learning to create new ones—again and again and again”
“The message between all those lines is unmistakable: No matter what strategy you try, competitive advantage-“
Businessweek also says…
“While the market as a whole will grow, "the competitive landscape on the branded side is a lot more difficult and competitive than it has been in search," says Squali.”
Traditional marketers will continue to pour a bigger percentage of their budgets into Internet advertising to narrow that gap, says Khan. JP Morgan predicts search ads will grow by 25% in 2006 alone, and branded advertising will grow by 20% year-over-year for the next four years.
Underdog experts are not guerilla entrepreneurs doing monkey business like an amateur that only gets them bananas. The “underdog expert ©” is an advanced specialist, who is developing an elite rising business with class and not a monkey business gone bananas.
“underdog expert ©”- beyond entrepreneur, no monkey business!
Underdog experts don’t advertise themselves by using prehistoric methods to develop an elite rising business in the jungle like guerillas, because the underdog is building against the odds of their giant corporate competitors who have the unfair advantage over the underdog.
Underdog experts don’t speak the language of guerilla because the underdog don’t know monkey talk, only money talk is the underdogs language. The underdog expert let’s the guerilla defend their wild habitat, because the underdog expert doesn’t develop a primitive company gone wild; they’re all about being civilized. The underdog isn’t persuaded to follow the wild guerilla, because the underdog doesn’t want to get lost in the wild jungle.
It’s said that advertising is similar to a hungry hillbilly man who wasted a hundred rounds of bullets trying to catch one rabbit by chasing it for 10 hours, while four deer’s were standing 10 feet away, waiting to be targeted.
Guerilla’s think uncivilized by using wild primitive methods to reach thousands of the wrong people just to catch one good customer out of a hundred or a thousand, and will be buffoonish enough to say that one customer will make up for the advertising dollars spent for advertising to a thousand of the wrong people. And the buffoon guerilla’s wonder why they are still in the jungle.
When guerillas apply this monkey business of the one good customer wild theory, then they don’t know who they’re supposed to be selling to, and that makes advertising old fashioned because it only works if you can afford to waste money advertising to millions of people like large corporations, just to get maybe a few thousand lurking window shoppers. The law of advertising statistics on average shows a customer purchases a new product or service when they’ve seen your ad or site location more than nine times. How often will a lurker keep searching your site or see your ad before they decide to do business with you? The average statistic result is that they may not see your site or ad again, once they come across your competitor ads and sites. Although Google and other search engines may have keyword, clicks, and other tricks. You still may be on a later page, whereas the average customer stays on the first page and goes with the brand name they’re already familiar with anyway. But when guerillas are advertising to a few thousand customers side by side with their competitors on the internet, junk mail, flyers, the Yellow pages, email, business cards, and newspapers, then they have to share a few thousand customers with a few thousand of their competitors by splitting one banana a piece amongst each guerilla. There goes your one good catch!
Guerillas really need to study and do their homework in “common sense” and stop monkeyin’ around, because the underdog experts are civilized thinkers who understand the law of advertising, and won’t fight against it like a primitive guerilla with no common sense.
So what’s the other alternative left for the extinct guerilla whose wild methods are becoming prehistoric? The only alternative left if the guerilla doesn’t want to share the thousands of clients’ profits with their competitors and be stuck with paying monthly expenses from their own pockets; do the same civilized thing underdog experts have been doing without failure for years. Go after their competitor clients at these larger corporations who have an unfair advantage over the underdog, since those clients are the only target market who uses the same goods and services that you offer. But of course while the underdog experts develops their elite rising businesses without failure for cash flow, the wild stubborn guerilla entrepreneur will continue to be stuck in the jungle chasing that one rabbit like a deprived frustrated amateur.
Continue to rise!
Ask me any questions if I could help you develop your business or website, what would that enable you to do what you can’t do now in developing your elite business without failure? I’m always glad to hear from you anytime.
I have one request? List your biggest competitors names here and I’ll demonstrate here…