|Description:||Once upon a time there was a young man by the name of Isaac. And Isaac had started up a t-shirt business right out of high school but failed. And failed at each time he would startup a business,even with partners, he still faild at getting them off the ground but he was determined to learn from his mistakes and decided to start a brand that would come straight from the heart and help release him from the boundage of workin for someone else. And so he grew up to become a Man and relized the true essence of freedom. |
Cali Boardwear is a new dominating factor in today’s action sports market. Designed for Surf, Skate and Snowboarders. Cali Boardwear designs and produces quality unique clothing and accessories. Our belief is Cali; essence of freedom refers to California as having the freedom to Surf, Skate and Snowboard on any given day. The freedom to do what you want, and wear what you want. Isaac Medina established Cali Boardwear in November, 2005 when he finally got fed up with his life and realized that god had a plan for him and that plan wasn’t to spend the rest of his life behind a cubicle. He wanted to explore his creative side and develop a brand that could be worn and used as a tool to promote freedom.
Cali Boardwear’s mission is to create a brand that lives and promotes the true essence of freedom in its products. And will be in every boardshop and every mom n’ pop clothing store in the near future but for now we’ll stick to designing and developing our brand