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For me it`s the first slogan... The "changes lives!" seem to jump out at me. Sometimes we are in a live changing mode.
Jackie
I would go with the second one. It is more specific in announcing the benefit. Your target can more easily identify with it. The first slogan is a bit generic as to the benefit. My advice is create a slogan that will accentuate the main benefit of your service/product; make it specific; remove any vagueness.
A hybrid of both would work great:
"Management info to Accelerate Success" ... something like that. Good luck!
I don`t think pursuing leisure interests is an equivalent of happines. It`s silly to put a price tag on an emotional state.
Maybe Abbey Bank should go on to do some research on what do Anger, Sadness, Fear, Lust cost as well?
I heard Apathy is a great value for the dollar. 
Employers will struggle to fill graduate vacancies because university leavers lack the right soft skills for the job.
Team-working, leadership and communication skills are in short supply among academic students, according to research by the Association of Graduate Recruiters (UK). The research predicts up to 40% of employers will struggle to fill their vacancies.
Is there enough training for these soft skills in universities today? Do the universities in your country teach these skills?
Craig, you are right on.
These soft skills mentioned such as, teamwork, communications, and leadership are developed well before college. They start in childhood and are carried into our adulthood. To suggest that universities have failed may be a little strong although they may help or add training to enhance workplace effectiveness. These soft skills develop from our friendships, play (games, sports) in early childhood with our families and playmates.
Today’s generations now attending college/university seems to lack many of the social graces, friendliness, optimism, personal habits, and language skills associated with success in the workplace. These again are soft skills we bring into adulthood to re-enforce and embellish.
drbob
drbob
It should be `easy` to introduce these soft skills into the schools. I think there is a complete lack of `working` skills taught in schools, colleges and universities.
I have facilitated a number of classes on teamwork in the local colleges but it is not enough. There seems to be an approach that it is down to the individual to do something about it (in their own time) rather than the school, college, university offering such teachings.
Andrew
Andrew, you are right on both notes, these skills should be easy to introduce into a university curriculum and yes in general academia and Corporate America have left it up to the individual to developed these skills on their own.
My experience shows me that these skills are basic developmental skills from birth, thus trying to teach soft skills in the university might present a challenge. I do feel that these courses can be taught as an introduction courses to the problem and they are. These soft skills are so personalized based on each person’s life experiences and belief systems, teaching each individual in a class setting would be prohibitive.
Much like the quote of Vince Lombardi, “Leaders are not born, they’re made.” We have learned that we cannot make a leader by teaching leadership, teamwork, ethics, integrity and most of the other identified soft skills. They must be developed. If we could teach these soft skills then the problem would have been solved years ago with the numerous management and supervisory training courses offered.
So, the individual must be responsible and accountable to develop their lack of soft skills with the support and help of academia and the business world.
drbob
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| Description: | When I was still at school, aged 16, I had 3 part-times jobs. I worked each weekday evening (except Fridays) and Saturday and Sundays, during the day. I love work. Without wanting to brag I’ve had a pretty successful IT career working for large corporates, earning over 6 figures. Then about 3 years ago, someone recommended to me, I should write a book about Management and sell it. He recommended I could sell it, “on-line”. Me? No? But the recommendation got me thinking. I turned to the internet. I quickly became excited. All these adverts promising to make me a millionaire within a very short period of time. I thought I’d write my Management book, make a few million and retire. I worked in the evenings and weekends on writing my management book and building my own on-line business. I did finish my book and it sells quite well, on-line, but I am far from making my millions. I then created my second product, then my third product…but along the way I purchased more products and got sucked in (probably like many others are) by those latest crazes, shiny new products and adverts claiming you can make millions and billions on the internet by unscrupulous Internet marketers. I purchased some of them – they are addictive. I quickly found out I was being lied to, wasting my money and being SCAMMED. I was spending a lot, lot more than I was making. I really suffered from information overload. Moving on, three years, I have left the Corporate world and now work full-time on my internet business. During the last 3 years I quickly learned: * There is no easy, get rich quick scheme to making lots of money via the internet, no matter what the adverts say. * You will still have to work full-time, especially in the first year. * You will have to invest some money You may not want to hear it but I shall say it again…the internet is NOT a get rich quick scheme. I tell my prospective customers and visitors the truth, as I know it. Andrew Rondeau, Creator and Owner. www.webuildyourblog.com Email: andrew@webuildyourblog.com Telephone: (+44) 7769 725423 |