Forums: Discussions for entrepreneurs and small business.

Hi there everyone, How do I go about placing a classified ad on this website?

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My website: http://www.Laga12.info

1. Target your best prospects. 

While this might sound like marketing mumbo-jumbo, it's by far the most important way to make ads work. Every newspaper, newsletter, and website has its own particular kind of audience. Your ad won't sell unless your product or service is something that the publication's particular audience would buy.

2. Write a good headline. 

With classified ads, the headline makes or breaks the ad. Think about how you read a page of classifieds. You skim the first few words of each ad (often printed in bold type) to get a split-second idea of what the ad is about. Internet ads give you a subject line of four or more words. This means your headline has to get the prospect's attention and tell them what your ad is about.

3. Keep the body of your ad short. 

Shorter ads cost less. Even if you can stretch out with a 50 or 100 word ad, make your writing concise. There's no need to write in complete sentences in classified ads. Lay out the essential information on your product or service, show the prospect how it benefits them, and give your contact info.

4. Track your ads. 

You're poking your money down the drain if you don't know which ads are working and which aren't.

Key your ads when you can. Good classified advertisers always code their ads so they know which work and which publications pull the best. If respondents are writing to you to buy or get more information, include a "DEPT-A" in your address. The "A" is code for a specific ad in a certain publication. When prospects are responding by telephone, have your ad include an extension number for them to ask for.

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