Browsing Category

Web-Based Business

227 posts
Read More

23 Google Tools for Your Website

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications...
Read More

5 Killer B2B Digital Strategies

Companies that sell to other businesses (Business-To-Business, or B2B), know that there are certain aspects to their online marketing that take on added importance when compared to Business-To-Consumer, or B2C, online marketing. In order to...
Read More

7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading...
Read More

Website ROI – 5 Secrets to Success

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash,...
Read More

The Mid-Year Website Checkup

We're approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be...
Read More

Small Business Profile: OutspokenMedia.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three...
Read More

The downside of “-ish”

I was recently asked by a strategic partner of StartupNation's, when's your site relaunch occurring? My answer was, "End of June-ish". I realized at that moment, that i was guilty of being an "-ish". An...
Read More

19 Ways to Increase Your Website Conversions

How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your...
Read More

SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People's attention spans online are notoriously limited. That means you need to capture your site visitors' attention and compel them to click through...
Read More

SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing...