The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Web-Based Business”

SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited. That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible. If you distract them, if you leave [...]

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SEO Copywriting Works

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing out on a great opportunity. Check out free tools like www.wordtracker.com and www.keyworddiscovery.com for more information. Now, for those of [...]

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Stadium Marketing Idea that You Can Copy

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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A Lawyer Comes Clean….

Hello.  My name is Jessica Eaves Mathews and I am a serial entrepreneur. There.  I said it. I am coming clean.  It is high time I admitted that not only do I love helping my law clients set up and run their own businesses, but I have a *fond* attachment to setting up my own [...]

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5 Mistakes to Avoid When Designing Your Website

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers. If you plan on being successful, it behooves you to create a website that fuels your business growth. Then why is it [...]

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