The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Web-Based Business”

The downside of “-ish”

I was recently asked by a strategic partner of StartupNation’s, when’s your site relaunch occurring? My answer was, “End of June-ish”. I realized at that moment, that i was guilty of being an “-ish”. An “-ish”, you ask? It’s the grey area in our brilliant plans. It’s the risky fudge factor that makes us inefficient. [...]

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15 Questions to Measure the Strength of Your Home Page

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective. [...]

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The Internet Marketing Checklist for Small Business

Running your own business? Looking for new ways to market your products or services online? Then read through The Internet Marketing Checklist for Small Business below, and see if you should be adding a few more tactics to your marketing toolbox. THE INTERNET MARKETING CHECKLIST FOR SMALL BUSINESS Website You have a website, right? If [...]

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Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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19 Ways to Increase Your Website Conversions

How do you increase the ROI of your business website? Simple. Increase your conversion rate. Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your bottom line by increasing the percentage of site visitors who take the actions on your site that you value. To [...]

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Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

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