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Archive for “Web-Based Business”

7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you. Make the Product Stand Out Designate an [...]

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Website ROI – 5 Secrets to Success

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash, for example), or the number of pages of the site. What is ultimately important to focus on, though, is your [...]

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The Mid-Year Website Checkup

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made? June and July are great times of the year to review and evaluate your website’s performance, and to give [...]

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eCommerce: 45 Tips to Turbocharge Your Sales

If you are the owner of an eCommerce website,  you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips to turbocharge your eCommerce site: Define Your Audience Segment your audience by lifetime value. Segment your audience by recency (When [...]

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Small Business Profile: OutspokenMedia.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

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