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Archive for “Web-Based Business”

3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list [...]

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Get Inside Your Customer’s Head

What is one of the most effective ways to increase your sales? Get inside your customer’s head. Simple as that. The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and [...]

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Are You Ready for the Holidays?

If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what? It’s time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose! So, you’re probably thinking, “Come on, Tom. You’ve [...]

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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]

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Landing Page Tips – Part Three

This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales. LANDING PAGE TIPS #1. Minimize Load Time Web pages that take a [...]

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