Interesting article in this Sunday’s NYTimes about vanishing store fronts. …[Store fronts signs] are artifacts of consumer culture before commercial branding and environmental signage (as signs are now called) became so self-conscious — when sign painters plied their craft without pretense. A store sign had to be bold, eye-catching and immediately recognizable, so that customers [...]Continue Reading
Archive for “Web-Based Business”
Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To that end, try the following seven business blogging tips: Add Amazing Value What are your prospective customers’ biggest problems, challenges [...]Continue Reading
Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are a few basic tips to measure the effectiveness of your first brand marketing campaigns that may include: company business cards, [...]Continue Reading
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that? As anyone who has sent more than a few email marketing campaigns [...]Continue Reading
How integrated is your marketing? You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of your marketing messages stranded? If you want to maximize the bang for the buck from your marketing efforts, you should [...]Continue Reading
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and brands on their profiles/blogs. With those kinds of numbers, chances are they are talking about you, your competitors, and your industry. Why not join the conversation?
Time constraints. Steep learning curve. Lack of “social” skills. These are just a few of the excuses I’ve heard for not implementing a social media strategy. They are all legitimate and worth consideration. After all, first impressions count. I would never suggest jumping into social media when you know you won’t have the time or resources to make the strategy successful. It will not only fail, but could tarnish your brand as well. However, as with most things, there is a way to outsource your social media efforts. With the right partner, this type of relationship can give your brand a presence in social media, help you overcome the learning curve, and even teach you a thing or two about being “social.” One possible partner for your journey into social media is MomForce.com.
MomForce.com was founded in late 2008 as a partnership between Jessica Smith and Care.com. Jessica saw the partnership as an opportunity to blend her personal brand as Chief Mom Officer for Wishpot.com and popular blog JessicaKnows.com with Care.com’s professional brand of being a leader in the care provider referral industry. The goal of MomForce is to help entrepreneurs and companies enter social media by matching them with social media savvy moms that often have previous career experience with marketing. Jessica explains further, “While our tagline is ‘Reach Moms. With Moms.’ I think companies will find a lot of these moms have impressive experience that reaches beyond the mom market.” The process behind MomForce is designed to be simple and painless for both the companies and the moms looking for virtual work opportunities. Once moms submit their profiles, complete with resumes outlining previous marketing experience, companies are then able to search the database for candidates that fit their desired skill set. The moms are then hired as independent contractors which save companies the expense of additional overhead and employee costs. This creates the perfect win/win situation, flexible hours for moms and lower costs for companies.
MomForce is a good example of the many creative options available for time-strapped entrepreneurs to join in on the social media bandwagon. While I feel that social media is done best in-house, I do think alternatives like this are better than nothing. Social media marketing is here to stay and will only get bigger and better in the years to come. Entrepreneurs have two choices, to either get on the bus or get run over.
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and [...]Continue Reading
You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while on your site, you want to empower them to be able to contact you with ease and immediacy. Why? Because, [...]Continue Reading
We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design. There are very few companies that [...]Continue Reading
In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List. Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can [...]Continue Reading
I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new [...]Continue Reading
You want to get in front of your target audience online. You want to drive more traffic to your website. You want to generate more leads through your website. And you want to do all of this cost effectively. To that end, try the following three quick & easy Internet marketing tactics to give your [...]Continue Reading
You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line. With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. [...]Continue Reading
I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]Continue Reading
My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]Continue Reading
The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your business, you need to continually optimize the site copy. But how to easily do this?? The following are three highly [...]Continue Reading
Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional perspectives on money and investing, he has [...]Continue Reading
Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business website to more successfully connect with, engage and thrill your site visitors. What you can learn from SuperBowl.com: Building Suspense [...]Continue Reading
You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps that you can take to make improvements to your website today: 1. Review Your Analytics Have you checked your web [...]Continue Reading
They edited my article down a bit and ran it in their January Costco Connections Magazine. Thought you might enjoy it without the edits… Buck the Recession Recession. What recession?! Or so goes the attitude of some business owners in this tough economy. Take heart – they’re among a substantial number of businesses that are [...]Continue Reading
If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]Continue Reading