The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Web-Based Business”

Make Your Website Stand Out in 30 Minutes or Less

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd. Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So [...]

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3 Ways to Put a Human Face on Your Website

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it’s just not conveying a warm, human feeling. Sometimes, a business website can [...]

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Using Your Website as an Innovation Platform

Innovate or die. OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another. Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music [...]

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The Case for Social Media

This video does all the talking… [youtube]http://www.youtube.com/watch?v=sIFYPQjYhv8[/youtube]   To make sure you’re leveraging this trend to its fullest, be sure you check out StartupNation’s new e-Report: Blast Through the Recession with Social Media, Mobile Marketing & More There are certain level points and junctions in business and the social media revolution we are in the midst [...]

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5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site: 1. Target the Weekends The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by [...]

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Why You Need to be Obsessed with Your Conversion Rate

Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is! Your website’s conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be [...]

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