Web-Based Business Archives

Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business...

byVerticalResponse

February 17, 2009

3 Ways to Get More Sales Out of Your Website Copy

The copy in your small business website enables your prospective customers to hear your voice, to understand your differentiation and to appreciate your value. Therefore, to maximize the sales that your website generates for your...

byTom Shapiro

February 10, 2009

Exclusive Interview with Rich Dad’s Robert Kiyosaki

Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books...

byMelanie Rembrandt

February 3, 2009

What You Can Learn from SuperBowl.com

Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business...

byTom Shapiro

February 3, 2009

3 Ways to Improve Your Website Today

You should continually strive to improve your small business website in order to maximize the value of the site to your business. But where to start?? To that end, here are three relatively simple steps...

byTom Shapiro

January 27, 2009

Costco Magazine “Recession Busters” Article

They edited my article down a bit and ran it in their January Costco Connections Magazine. Thought you might enjoy it without the edits... Buck the Recession Recession. What recession?! Or so goes the attitude...

byRich Sloan

January 16, 2009

Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales:...

byMelanie Rembrandt

January 14, 2009

3 Steps to Quick Start Your 2009 Publicity Success

Welcome back from the holidays! And if you're like most entrepreneurs, you have a lot of work to do right now, and PR tends to fall to the bottom of your list. Well, it's time to...

byMelanie Rembrandt

January 6, 2009

Cool, No-Cost Offers for Small Business Owners

I've been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I'd share these free offers with you, my fellow StartupNation entrepreneurs: - Got...

byMelanie Rembrandt

October 14, 2008

7 Must-Ask Questions When Seeking New Career Training

On Tuesday, Katie Yeakle, executive director of American Writers & Artists, Inc., shared her small-business wisdom with us. Today, she provides valuable advice on seeking legitimate training for a new career. Katie Yeakle, American Writers &...

byMelanie Rembrandt

October 2, 2008

Cool Work for Yourself Tips from AWAI’s Katie Yeakle

If you are struggling to start a business and work for yourself, check out these tips from Katie Yeakle. As the executive director of American Writers & Artists, Inc., Katie has helped people successfully develop...

byMelanie Rembrandt

September 30, 2008

What’s Your Excuse? Do it Now!

I just returned from a visit to Detroit. My Aunt Margaret died unexpectedly, and I wanted to pay my respects to this wonderful woman who touched the lives of everyone she met. It just goes...

byMelanie Rembrandt

September 23, 2008

Did the Sharks Attack? Taking Risks-Part 2

On Tuesday, I left off telling you about the sharks I encountered while scuba diving. Well, after a brief, “stare down” with the sharks, I headed towards the cave opening and left their home. It...

byMelanie Rembrandt

September 18, 2008

Company events

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name...

byRyan Allis

July 30, 2008

Should you still send emails consistently over the summer?

I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least...

byRyan Allis

July 8, 2008

Using social networking to increase company visibility

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to...

byRyan Allis

June 27, 2008

Email marketing makes it easy being green

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al...

byRyan Allis

June 24, 2008

Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those...

byRyan Allis

June 20, 2008

Beat Recession Blues-Do Your Own PR-Part 2

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation...

byMelanie Rembrandt

June 19, 2008

Message personalization: powerful methods to improve your response rates

Email marketing services like iContact have a powerful method of improving the open and response rates for your email newsletters: message personalization. People generally respond more favorably to marketing when you make them feel unique....

byRyan Allis

June 10, 2008