A Lawyer Comes Clean….
Hello. My name is Jessica Eaves Mathews and I am a serial entrepreneur. There. I said it. I am coming clean. It is high time I admitted that not only do I love helping my...
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Web-Based Business
227 posts
5 Mistakes to Avoid When Designing Your Website
For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers. If you...
Be Clear. Be Brief. But come back…often.
So I've spoken briefly about Twitter in the past. I am still observing the form to understand its place in the overall ecosystem of social networking...and I heard recently that Strunk & White just released...
Innovative Idea: Dead Roses For Those You…Liked
Hard to tell if this qualifies as innovative or if it should be put in the "people-will-pay-for-anything" category...but I can say I've seen it all now. I suppose it's green, technically... I suppose it's home...
Does Your SEO Copy Sound Like An Ad?
I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you...
Ready to Make Your Blog Headlines Irresistible?
Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar. To that end, here are 5 tactics for making delicious headlines...
Are Visitors “Bouncing” from Your Website?
If we are talking about trampolines, basketballs or even Tigger from Winnie the Pooh, being bouncy is a wonderful thing. If we are talking about your website, though, being bouncy is not so wonderful. In...
The New-New Store Front
Interesting article in this Sunday’s NYTimes about vanishing store fronts. …[Store fronts signs] are artifacts of consumer culture before commercial branding and environmental signage (as signs are now called) became so self-conscious — when sign...
7 Ways to Turbocharge Your Blog
Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To...
Tips for calculating ROI for brand marketing
Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are...
What You Need to Know About Email Delivery
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. ...
Maximize Your Bang-for-the-Buck through Integrated Marketing
How integrated is your marketing? You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of...
No Time For Social Media? Hire a Mom.
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social...
7 Tips for a Better “Contact Us” Page
You work hard to bring prospective customers to your website. So, once they are on your site, you should work just as hard in answering their questions. In fact, whenever they have a question while...
SXSW Marketing Ideas: 3 Tips on Market Research
We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on...
Internet Marketing: 3 More Quick and Easy Tactics
In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig's List. Below, we build upon this list with three additional Internet marketing tactics that you...
Interactive Marketing Tips from SXSW
I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and...
Internet Marketing: 3 Quick and Easy Tactics
You want to get in front of your target audience online. You want to drive more traffic to your website. You want to generate more leads through your website. And you want to do all...
11 Reasons People Leave Your Website
You've put a lot of time and effort into building your website. And for good reason -- it's an important part of your marketing portfolio and helps you to build the bottom line. With this...
Social Media Marketing: Tips to Get You Started
I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We...