The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Archive for “Plan Your Life”

Lose your job? Start a business!

After having her corporate, IT vice president position terminated, Ronnie Fliss spent the next six months searching for a new job.  She was told she was either overqualified or too expensive for what was available so she decided to form Fat Murray’s Doggy Treats in 2003, www.fatmurrays.com. As featured in the book, “Birthing the Elephant,” by Karin Abarbanel and Bruce Freeman, Ronnie shares [...]

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Using Severence Pay to Start It Up

This post is simple: A reporter for one of the top 3 news sites in the world contacted me. She interviewed me already, but has now asked that I inquire within the StartupNation community as to whether any of you have used severence pay to start a business. She’s looking for a lead person to feature [...]

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SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will.  And if you have a tight budget, you can significantly increase [...]

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Social Media Marketing Tips

I attended a presentation today by Clara Shih from Salesforce.com. Clara has a book coming out called The Facebook Era about how businesses are networking, marketing and selling more stuff through social networking apps. We do a fair amount of social media marketing here at VerticalResponse and we definitely believe in it’s value for small [...]

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Practical Advice from Entrepreneur’s Bootcamp

My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp.  We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights. Susan happens to be [...]

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Show ‘em the Love

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood? A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people [...]

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Robert Kiyosaki Interview-Part 2

On Tuesday, you heard from Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. Here is the continuation of our interview: What main pieces of advice do you have for entrepreneurs and new investors today? I would say [...]

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Exclusive Interview with Rich Dad’s Robert Kiyosaki

Recently, I met Robert Kiyosaki, and he agreed to offer his advice to the StartupNation audience. Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional perspectives on money and investing, he has [...]

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Cathy Kerns’ Success – Part 2

On Tuesday, we talked to Cathy Kerns, KernsAble Enterprises, Inc. President and creator of Style Stick Fashion Accessories for Gently Assisted Walking. Here is the remainder of that interview and more great tips from Cathy:  What marketing activities worked best for you to increase sales? We discovered very early on that our customers were going to be [...]

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Small Biz Owner Gets Voice Heard in Senate

Instead of waiting around, Andrew Field, founder and president of PrintingForLess.com, and an award-winning entrepreneur, created his own economic stimulus plan for small businesses and sent it to U.S. Senator Max Baucus, chair of the Senate Finance Committee. Senator Baucus took note, and now, Andrew’s idea is spreading across the nation. It was featured on [...]

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Laid Off? Do This to Run Your Own Business

You just got fired for the last time. Now you’re in charge of the hiring / firing policy. Why? Because you are starting your own business… FINALLY.   To hang the “BOSS” sign on your door, here are 5 quick tips:   1)      Play to Your Passion: Figure out what turns you on – if [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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How to Email Old Contacts in the New Year

At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts they’ve gathered but have never emailed. Should they email them? Do they need to get permission again? All of these questions focus on the gray area of getting started building your email marketing list. Have any of [...]

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2009 Looms Big for Entrepreneurs

My prediction? Some of the most exciting businesses of the next few years are going to be born in 2009 and grown from 2008 toil. It’s my strong view that the economic duress we’re all under as entrepreneurs is going to make us smarter, scrappier, more effective and ultimately far more successful. To help you [...]

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Credit Card Debt Out of Control? Help May Be on the Way

As 2009 gets under way it’s painfully obvious that the economy is still struggling.  Sales are continuing their downward trend, unemployment is rising, and many Americans are still having trouble paying their mortgage.  After struggling through 2008, the average consumer is facing the New Year at a financial rock bottom.  The best indicator of this [...]

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Give yourself a break!

  While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day. I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba [...]

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The Capitalization of Community

Late last year (as if it was so long ago) I attended a keynote presentation featuring Larry Brilliant of Google.org and Malcolm Gladwell author of The Tipping Point. Larry Brilliant shared his inspirational story of leading the first organization of doctors to rid the world of smallpox and how it eventually lead him to his [...]

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Last Minute Gifts for Busy Entrepreneurs

As a busy entrepreneur, have you started your holiday shopping yet? To save time, there are always gift cards and food items. Another option is to visit your favorite bookstore. Here, you can find unique gifts and even buy a hot, holiday beverage at an in-store café. Plus, you can peruse the periodicals for the [...]

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